Three years to break the ice

23.11.18

ICEBREAKER was joined by the Danish-Chinese company, Cre8tek, on the long journey from idea to product

Three years of hard work and a double-digit DKKM investment has led to the launch of ICEBREAKER - a unique product for making ice cubes at home.

Kim Jensen and his team at ICEBREAKER Nordic have created the innovative design and the construction of the product. Cre8tek, however, converted the construction, via a long line of prototypes, to the manufacturing of the final version of ICEBREAKER, performed at the Cre8tek factory in Shenzhen.

Poul Dørup Olesen, CEO of Cre8tek, is proud that Cre8tek has been part of such a demanding yet successful project. He says:

“When Kim Jensen contacted us in 2014, we had to very carefully assess whether we wanted to risk joining a project that promised to be both a challenging and a long-term one. It was, however, our assessment that Kim Jensen did not just have a good idea for a product - lots of people have those - but he also had a keen eye for business and was able to raise the necessary capital. So we decided to join him, and today we are very happy to see the completed ICEBREAKER.”

There have been many challenges along the way. Particularly concerning the selection of the types of plastics that could meet Kim Jensen’s requirements of both being beautiful in appearance and perfect from a technical point of view - and which were also capable of being approved by food authorities internationally.

Until 2014, the man behind ICEBREAKER, Kim Jensen, was a project manager at Novo Nordisk. Yet the dream of creating a product of his own made him resign his steady job to become an entrepreneur.

On the collaboration with Cre8tek, Kim Jensen says:

“Cre8tek has a team of engineers and manufacturing specialists with whom we have worked really well, and who have understood that product development is an iterative process. Together, we have managed to develop the exact knowledge needed in order to manufacture an ICEBREAKER.”

ICEBREAKER has been on the market since November 2017. Kim Jensen expects the product to have a big market breakthrough during the Christmas shopping season.

This year, ICEBREAKER is featured in the Christmas catalogues of the Bahne, Sinnerup and Værsgo chain stores, and TV2 has been documenting Kim Jensen’s life as an entrepreneur over a 12-month period, through the ups and downs, to be aired as the television series “365 days to success” on TV2 in November.

On the export side of things, ICEBREAKER Nordic recently signed an agreement with the Norwegian company Kitch’n, which has both online shops and around 150 brick and mortar shops in Norway, Sweden and Finland.

Kim Jensen and Cre8tek are already discussing the next version of ICEBREAKER, and this is expected to launch in the autumn of 2019.

IBN PR billede
With the ICEBREAKER you can serve ice cubes at the dining table in new way.

KimJensen IceBreakerNordic
Kim Jensen, inventor and founder of ICEBREAKER Nordic shows the finished ICEBREAKER.

Further information:
Account manager Rune Lundsted Jensen, Cre8tek
Phone: 60 24 46 39
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Three years to break the ice
Kim Jensen and Cre8tek Account Manager Rune Lundsted Jensen.

References

  • Ergonomic Solutions - Per Bjerring

    Ergonomic Solutions - Per Bjerring

    “Our partnership with Cre8tek in Hjørring has been excellent, both in terms of communication and the work itself, and it gives us a good inroad to the benefits that come with manufacturing in China,”

  • Peter Løber, Senior Project Manager, Nilfisk A/S

    Peter Løber, Senior Project Manager, Nilfisk A/S

    Cre8tek understands quality better than other Chinese suppliers. It's not just about getting products in a container and shipped to the customer.

  • Polaris Electronics A/S - Ib Nielsen

    Polaris Electronics A/S - Ib Nielsen

    ...From the first meeting with Cre8tek we have had a constructive dialogue from idea to production. With 3D drawings we have been able to rotate and turn the product to inspect that the mechanical parts fit with our electronics...

  • Scenar - Ulrich Burr

    Scenar - Ulrich Burr

    ”…Of course I was curious to see if the promised quality fulfilled my expectations. When the first parts arrived I was sure to have taken the right decision……Also for new projects I will choose Cre8tek…"
  • Roblon - Søren Tjønneland

    Roblon - Søren Tjønneland

    "We get prototypes delivered from Cre8tek - assembled and including electronics, mechanics and manufactured in the right materials and surfaces finish. It saves Roblon of time and resources, since the prototypes can be used directly in our acceptance tests and in our early marketing."

  • Nilfisk Advance - Palle Sørensen

    Nilfisk Advance - Palle Sørensen

    As project manager at Nilfisk Advance A/S, I use Cre8tek for the supply of mechanical prototype items.

    The prototypes from Cre8tek are manufactured by CNC machining or vacuum molding from the correct raw materials and is delivered with surface treatment according to our wishes. Before manufacturing, we always get good advices about our possibilities.
  • Nilfisk Advance - Christian Thorup Kjærgaard

    Nilfisk Advance - Christian Thorup Kjærgaard

    As a technical project manager at Nilfisk Advance, I have used Cre8tek's services in mechanical engineering, development and prototyping. An example is our VU500 project, a global multi-site project ...

  • Ergonomic Solutions - Benny Burmeister

    Ergonomic Solutions - Benny Burmeister

    We are experiencing a high degree of safety and efficiency in tooling deliveries from Cre8tek...

  • Nilfisk Advance - Henrik Thomsen

    Nilfisk Advance - Henrik Thomsen

    During the development of our VL500 product line, I had two of Cre8tek's Chinese mechanical engineers on my team. Cre8tek's work on the project was impeccable - and their engineers were part of the project team equally with our own two mechanical engineers, and they had a very good knowledge of the Western "mindset" about product development...

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